Tag Archives: email campaign

Lifecycle Marketing

Retention Marketing in 4 Steps

Retention marketing is the definition of all the marketing efforts you engage in to keep your already purchased customers in hand. Retention marketing is an important part of digital marketing since it has a high conversion rate and retention is cheaper and requires less effort than finding new customers.

One other feature of retention marketing that makes it worth your attention is the fact that it doesn’t just keep your old customers but helps you to gain new ones through word of the mouth. If you keep your old customers happy they will recommend your brand and products to their loved ones, helping you to widen your network. This alone is a great reason to set aside a large budget and time for retention marketing.

For a successful retention marketing campaign, the tools and systems we mentioned above are necessary but also you must take care to use them in the correct way. Today we are offering you a guide about retention marketing tools. We’d also like to remind you that you don’t have to use every one of them, your choices should always depend on your brand identity, marketing strategy, and your products or service.

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Email Marketing, Holiday Campaigns, Omnichannel Marketing

Let Customers Fall in Love with Your Valentine’s Day Email Campaign

This year, have shoppers fall in love with your brand by designing an irresistible Valentine’s Day email campaign. A good Valentine’s Day marketing campaign fits any ecommerce or retail business, not just those that cater to gift-giving, sweets or other things we associate with the holiday. For example, 19% of shoppers get a Valentine’s gift for their pets, while many others show their appreciation to friends and family beyond just a romantic partner. And if your business is especially niche, don’t take it as a disadvantage—consider how you might reframe Valentine’s Day as letting your customers gift themselves (don’t forget all the singles out there!).

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Email Marketing

Last-Minute Father’s Day Email Campaign Ideas

Even though, for many retails it is slightly overshadowed by Mother’s Day, Father’s Day spending is one of the highest compared to other major holidays and it’s around the corner. Father’s Day spending is on the rise and it’s important for you, as an email marketer, to take advantage and plan some exciting deals, if that’s the case for you our email campaign guide will serve your purpose.

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Email Marketing

Generate New Leads with a Valentine’s Day Email Campaign

Generate New Leads with a Valentine’s Day Email Campaign

Love is in the air, and the clock is ticking for you to meet your soulmates: by that we mean leads that you can generate through a specially devised marketing campaign! There’s only a week left to get your promotions in shape, so check out how you can grow your list and generate new leads just in time for the season of love.

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