Tag Archives: Digital marketing

Lifecycle Marketing

Retention Marketing in 4 Steps

Retention marketing is the definition of all the marketing efforts you engage in to keep your already purchased customers in hand. Retention marketing is an important part of digital marketing since it has a high conversion rate and retention is cheaper and requires less effort than finding new customers.

One other feature of retention marketing that makes it worth your attention is the fact that it doesn’t just keep your old customers but helps you to gain new ones through word of the mouth. If you keep your old customers happy they will recommend your brand and products to their loved ones, helping you to widen your network. This alone is a great reason to set aside a large budget and time for retention marketing.

For a successful retention marketing campaign, the tools and systems we mentioned above are necessary but also you must take care to use them in the correct way. Today we are offering you a guide about retention marketing tools. We’d also like to remind you that you don’t have to use every one of them, your choices should always depend on your brand identity, marketing strategy, and your products or service.

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Omnichannel Marketing

Enhance Digital Marketing with A/B Testing

One of the best strategies to increase your digital marketing prowess is through a/b testing, also known as split testing. A/b testing is a relatively simple process for determining how you can design content—whether on your website, social media, email and more—that your customer base reacts most enthusiastically to.

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Customer Data Platform, Email Marketing, Omnichannel Marketing

Everything You Need to Know About Digital Marketing

What is digital marketing strategy? The role of digital marketing is simple, but twofold. The first role of digital marketing is to use digital media for selling or promoting your products and services. But in addition to simple promotion, a good digital marketing strategy should also strive to encourage brand advocacy and community building. The types of digital marketing that best benefit the former are SEO and AdWords marketing, while content marketing and social media marketing are two types of digital marketing benefitting the latter.

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Holiday Campaigns

What You Need to Know About Holiday Deadlines

Because there’s so much to do in preparation for the holidays, it can be difficult for customers to keep track of various deadlines for making a purchase in time for Christmas. This can be good news for retailers, since keeping customers aware of deadlines builds urgency to act and keeps holiday shopping manageable while improving customer satisfaction.

When planning your email marketing for the holidays don’t forget to include timed discounts as well as deadline notices, including shipping and refund policy cut-off dates. Most shoppers will set aside information they find in an email for later use, or refer to an email at a later date; use your digital marketing to keep them from procrastinating until it’s too late by encouraging them to act now before a holiday deadline.

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