Tag Archives: content marketing

Email Marketing, Holiday Campaigns

Humanize Your Brand & Spread Cheer with User-Generated Content Holiday Marketing

User-Generated Content (UGC) is word-of-mouth marketing on steroids: with a finely-tuned hashtag or prompt for user creativity, brands boost engagement, help their customers self-identify with them and build communities. Often exchanged on social platforms, UGC makes a brand feel like a friend to the consumer. As the largest shopping season of the year, the holiday time is a great opportunity to leverage UGC marketing to humanize your brand and connect with both veteran and new consumers on a deeply emotional level. Goals for leveraging UGC for your holiday marketing campaign can typically include:

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