Email Marketing, Optimisation

How to Grow an Email List Fast with Niche Social Networks

One of the biggest strategies for how to grow an email list fast is to advertise on the large social networks—Facebook, Instagram and others—leveraging their large userbases and immense user data to generate leads for targeted mailing lists. While this is a solid choice in list building strategies, you shouldn’t neglect smaller, niche social networks when generating leads and growing your list.

Read More
Email Marketing, Optimisation

A/B Testing Email Best Practices That Go Beyond Subject Lines

It’s important to back your campaigns with data so you know which elements perform best. While everyone’s split tested for subject lines, there’s so many more variables you can test to make irresistible emails. There are three big results that you’ll ultimately seek to improve:

Read More
Email Marketing, Holiday Campaigns

Humanize Your Brand & Spread Cheer with User-Generated Content Holiday Marketing

User-Generated Content (UGC) is word-of-mouth marketing on steroids: with a finely-tuned hashtag or prompt for user creativity, brands boost engagement, help their customers self-identify with them and build communities. Often exchanged on social platforms, UGC makes a brand feel like a friend to the consumer. As the largest shopping season of the year, the holiday time is a great opportunity to leverage UGC marketing to humanize your brand and connect with both veteran and new consumers on a deeply emotional level. Goals for leveraging UGC for your holiday marketing campaign can typically include:

Read More
Email Marketing, Holiday Campaigns

7 Strategies for Your Easter Multichannel Marketing Campaign

Don’t put all your eggs in one basket! This age-old adage is great advice for marketing: because no single channel is king, you need to take a multichannel approach to generate as many leads as possible. If it seems daunting to plan and execute separate strategies depending on channel, don’t worry! We’ve got you covered, with tips for all aspects of designing an effective Easter campaign.

Read More
Email Marketing

Generate New Leads with a Valentine’s Day Email Campaign

Generate New Leads with a Valentine’s Day Email Campaign

Love is in the air, and the clock is ticking for you to meet your soulmates: by that we mean leads that you can generate through a specially devised marketing campaign! There’s only a week left to get your promotions in shape, so check out how you can grow your list and generate new leads just in time for the season of love.

Read More
1 7 8 9 10 11