In 2013, the introduction of Gmail’s primary, social, and promotional tabs to simplify inboxes caused a lot of worries among email marketers. Some predicted that it was the end of email marketing as we know it. In fact, this feature improved promotional email deliverability and open rates and helped decreasing spam complaints.
Today, email marketing is still hot in 2019 but email campaigns need to be more inventive than ever.
And Gmail Promotions tab has an important update that you shouldn’t skip: the latest update on the Promotions Tab – Google Annotations.