Email Marketing, Omnichannel Marketing

8 Digital Marketing Tips for Your Father’s Day Campaign

Mother’s Day and Father’s Day are one of the biggest events for retailers. With Father’s Day just around the corner, for consumers, this means finding the perfect gift to celebrate the dads in their lives. For marketers, dad’s big day is a chance for implementing a great Father’s Day marketing campaign.

And, we have a few ideas you can implement into your Father’s Day marketing strategy.

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Case Study

Related Digital Drives Growth in Yukko Through Personalization Technologies

Yukko, eCommerce platform for next generation technology products in Turkey, achieved an enhanced customer experience in a short time using 15 personalized banner scenarios through collaboration with Related Digital. Visitors from direct traffic, mobile devices, various social networks, and ads had more efficient and targeted digital communications experience through personalization based on the way they access the Yukko web site. Personalization of the customer experience through custom banners helped users get a better website interaction leading to increased turnover. 

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Email Marketing, Omnichannel Marketing

24 Enlightening Email Marketing, Personalization and Segmentation Stats

Statistics play a vital role in every field of human activity. Statistical knowledge helps us learn from data and holds a central position in any field like industry, commerce, technology, etc. Knowledge of statistics is essential for the development of marketing goals and allows businesses to provide data on which to base changes to these goals. There are a countless number of statistics about email marketing, personalization and segmentation as well. And, we collected some dazzling statistics that can help you improve the effectiveness of your digital marketing efforts.

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Omnichannel Marketing

[INFOGRAPHIC] 10 Steps to a Successful Digital Marketing Strategy

Most companies have understood the need and importance of digital marketing and incorporated digital marketing techniques into their overall marketing strategies. And yet, many companies don’t have even basic digital marketing strategies in place, and there are many entrepreneurs who are not aware of how to create a digital plan. Here’s how you can empower your website with the 10 steps to a successful digital marketing strategy.

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Email Marketing

Gmail’s New Promotion Tab: Google Annotations

In 2013, the introduction of Gmail’s primary, social, and promotional tabs to simplify inboxes caused a lot of worries among email marketers. Some predicted that it was the end of email marketing as we know it. In fact, this feature improved promotional email deliverability and open rates and helped decreasing spam complaints.

Today, email marketing is still hot in 2019 but email campaigns need to be more inventive than ever.

And Gmail Promotions tab has an important update that you shouldn’t skip: the latest update on the Promotions Tab – Google Annotations.

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