Lead acquisition, campaign execution, email workflows – marketing automation offers marketers a wide range of opportunities to make their everyday work easier. But where there are many opportunities, there is also some confusion. You should avoid these five common mistakes so that your automated marketing processes prove to be efficient.
With new marketing technologies and emerging marketing strategies, there are many new terms that marketers should be aware of today. While understanding and applying these terms one by one requires hard work, some terms are often confused one for another. Multichannel and omnichannel marketing comes to mind first when considering such ambiguous terms. Omnichannel and multichannel are two distinct marketing strategies, even if both focus on customers and prospects using multiple channels.
With the development of the new digital technologies and e-commerce industry, the distinction between physical and online shopping is disappearing fast, which gives way to a seamless “omnichannel” customer experience.
The new omnichannel consumer connects with brands through different channels such as websites, in-store, mobile apps and call centers, etc. They visit the physical shop, receive promotion coupons via e-mail marketing campaigns, search for information on Google, and actively interact with the brand’s social networks.
Many marketers have already reacted to the advent of the “omnichannel” approach through turning their multichannel strategies into omnichannel strategies by connecting all their touchpoints and ensuring a smooth transition between online and offline to deliver a truly unique experience across all touchpoints.
Popups can be either effective or annoying depending on whether you use them well or not.
Good popups don’t disturb your visitors. They offer relevant content, and appear on a relevant page. And they can convert up to 40% of your website visitors into subscribers and leads.
First, what’s a ’good popup’? A good popup:
- Appears when it’s least disturbing
- Is relevant to your audience and the page they are viewing
- Provides an attractive offer for the audience
- Improves your conversions
Mother’s Day and Father’s Day are one of the biggest events for retailers. With Father’s Day just around the corner, for consumers, this means finding the perfect gift to celebrate the dads in their lives. For marketers, dad’s big day is a chance for implementing a great Father’s Day marketing campaign.
And, we have a few ideas you can implement into your Father’s Day marketing strategy.