Stop close-to-buying customers from slipping through the net
It’s the online marketer’s nightmare. A potential customer has made it to your website though a sea of competitors. They’ve had a good look round, and homed in on a few products; they’ve even added them to their cart. High fives all round, it’s a sale…
oh hang on a minute, where did they go?
Convert, keep, grow – How customer lifecycle marketing can help you build relationships that last
Welcome to the first in a series of blogs about making , Lifecycle Marketing(LCM) work for you. And in a neat twist, I’m kicking things off by looking at the welcome email; a deceptively simple piece of communication that’s one of the most powerful tools in your e-basket.
Let’s face it, we all like to be made to feel welcome, especially when we’re somewhere new.
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The Most Popular Marketing Automation Scenarios
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Marketing Automation Misconceptions to Avoid
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Birthday Email Campaign Tips
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