There are certain terms we use quite frequently when we talk about digital or creative marketing. This article is going to focus on the two most popular of them: Data and insight.

A short explanation for data would be the sum of all the information you collect during work. How many customers you have, how much time your visitors spend on your website after finding you on search engines, your spam score, and your expenses are all a part of your data.

Insight is the educated guesses you make in context with the data you collected and the hypothesis you acquired. Insight is the step before taking action. The direction of your strategy and the style of your campaigns all heavily depend on your insights. If you think your products are going to be popular among the Gen-Z or if you think your website needs a more dynamic design they all count as insights.

Customer Journey Maps have been around for some time but for the last few years, they have become a favorite technique to follow for obtaining successful results. The starting point of the customer journey maps is the vital point of successful marketing campaigns: Empathy. This technique follows all of the steps of the process of your customers’ buying journey so that you can see their needs, wants, and complaints more clearly and in great detail and use them in your future campaigns to make the necessary adjustments.

The Friday following Thanksgiving Day in the USA is called Black Friday and nearly all of the brands from different industries, but especially the ones in the tech business offer irresistible sales to their customers. Many people wait in excitement for this day to purchase their needs or just to splurge, that’s why the week of Black Friday is seen as a valuable day to take advantage of by digital marketers.

Black Friday falls on 26th October this year and has the potential to increase the sales of many brands from different industries. If you want to increase your conversions and sales and reap the benefits of this day don’t miss the chance to view this guide we have prepared for you before creating your digital marketing strategy.

There are several different digital marketing strategies you can employ to turn your website visitors into purchasing customers. Website personalization is the least mentioned but also one of the most effective among them.

To summarize it shortly, website personalization means offering different user experiences for different visitors of your website. These personalization efforts are made through the user data you have collected to have a more dynamic website so you can establish a more meaningful engagement from your visitors and customers. Personalized features will lead your visitors to spend more time on your website and eventually will increase your conversions and have a more loyal audience.

Together with Thanksgiving, Black Friday and Cyber Monday, the holidays have turned into a two-month shopping season. During this time, the market is booming with a high rate of consumption more than any other time of the year. The people are in the shopping mood and want to get their loved ones the best gifts. This season is especially not to miss out for the e-commerce industry, because many people prefer doing their holiday shopping tour, online and in one go. Getting the most from this season is a snap, you just should show ultimate attention to your email marketing. Take advantage of this precious season and captivate loyal and potential customers with great offers.