Mother’s Day has the potential to become a very prolific time for digital marketing when everything is planned accordingly. A mother’s love is the most widely admired and respected feeling in nearly all societies, and creating emotionally charged campaigns is bound to have successful results.
As it applies to most special days, your Mother’s Day strategy should be different enough to make your brand visible among hundreds of other brands but also traditional enough to not put your brand identity at risk. For example, you may want to stay away from the cliched wildflowers images. This will make your posts more noticeable on social media, where images play a larger role.
