Category : Lifecycle Marketing

Lifecycle Marketing

How to Create Customer Journey Maps

We have mentioned the importance and benefits of customer journey maps before in our other blog posts. Customer journey maps are, in summary, are guides that follow your customers from the moment they discover your product until they purchase, highlighting the important points.

Customer journey maps help you to find the weak spots, problems, and mistakes on your digital marketing strategy, and see them more clearly so you can fix them. In addition to that, these maps also show you just exactly where your customers feel hesitation about buying your product and what they think while comparing you to your competitors, thus, handing you a chance to correct your strategy and offering your customers a better experience.

All of these benefits prove how important customer journey maps are for digital marketing. To use this very helpful tool, there is more than one way. We are offering a detailed guide for the companies who want to make customer journey maps a part of their digital marketing strategy. Read below to learn more about them.

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Lifecycle Marketing

Retention Marketing in 4 Steps

Retention marketing is the definition of all the marketing efforts you engage in to keep your already purchased customers in hand. Retention marketing is an important part of digital marketing since it has a high conversion rate and retention is cheaper and requires less effort than finding new customers.

One other feature of retention marketing that makes it worth your attention is the fact that it doesn’t just keep your old customers but helps you to gain new ones through word of the mouth. If you keep your old customers happy they will recommend your brand and products to their loved ones, helping you to widen your network. This alone is a great reason to set aside a large budget and time for retention marketing.

For a successful retention marketing campaign, the tools and systems we mentioned above are necessary but also you must take care to use them in the correct way. Today we are offering you a guide about retention marketing tools. We’d also like to remind you that you don’t have to use every one of them, your choices should always depend on your brand identity, marketing strategy, and your products or service.

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Lifecycle Marketing

Ocak Ayı Önemli Günler 2022

Geride bıraktığımız 2021 yılında birbirinden başarılı kampanyalara beraber imza attık. 2022 yılı bizi yeni kampanya heyecanlarıyla karşılarken; her ay olduğu gibi bu ay da kampanyalarınıza yardımcı olacağını düşündüğümüz önemli günleri sizler için derledik.

Pazarlama kampanyalarınızın verimini arttıracak öne çıkan konsept ve önemli günler raporunu buradan indirebilirsiniz. 

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Lifecycle Marketing

Using Data to Create Insights

There are certain terms we use quite frequently when we talk about digital or creative marketing. This article is going to focus on the two most popular of them: Data and insight.

A short explanation for data would be the sum of all the information you collect during work. How many customers you have, how much time your visitors spend on your website after finding you on search engines, your spam score, and your expenses are all a part of your data.

Insight is the educated guesses you make in context with the data you collected and the hypothesis you acquired. Insight is the step before taking action. The direction of your strategy and the style of your campaigns all heavily depend on your insights. If you think your products are going to be popular among the Gen-Z or if you think your website needs a more dynamic design they all count as insights.

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Lifecycle Marketing

What Are the Benefits of Customer Journey Maps?

Customer Journey Maps have been around for some time but for the last few years, they have become a favorite technique to follow for obtaining successful results. The starting point of the customer journey maps is the vital point of successful marketing campaigns: Empathy. This technique follows all of the steps of the process of your customers’ buying journey so that you can see their needs, wants, and complaints more clearly and in great detail and use them in your future campaigns to make the necessary adjustments.

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