Category : Lifecycle Marketing

Holiday Campaigns, Lifecycle Marketing

5 Tips For A Balanced and Successful Mother’s Day Campaign

Mother’s Day has the potential to become a very prolific time for digital marketing when everything is planned accordingly. A mother’s love is the most widely admired and respected feeling in nearly all societies, and creating emotionally charged campaigns is bound to have successful results.

As it applies to most special days, your Mother’s Day strategy should be different enough to make your brand visible among hundreds of other brands but also traditional enough to not put your brand identity at risk. For example, you may want to stay away from the cliched wildflowers images. This will make your posts more noticeable on social media, where images play a larger role.

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Lifecycle Marketing

Spring Cleaning for Your Digital Marketing Strategies

Spring cleaning becomes an inevitable chore as the cold winter months come to an end. We believe spring cleaning is not just required for your home but also a great way to renew your digital marketing strategies. The main purpose of this cleaning is to finally omit the unnecessary parts of your strategy that takes your effort, time, and budget and to replace them with an efficient strategy.

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Lifecycle Marketing

What Is Gamification? And How Should You Use It?

You probably have an idea about what gamification is, no matter which part you exist in marketing, whether it’s creative or digital. This word has a slightly different meaning in the marketing world. Gamification is all about leading and encouraging your customers, users, and followers to take certain actions you want them to. These actions can be following your social media accounts, visiting your website, filling out the email form, or even purchasing your products.

Gamification acquires results faster and easier compared to other marketing strategies. Since it is a highly effective tool it needs to be used sparingly and carefully. Overuse might lead to it losing its effect. Gamification yields the best results when it’s used at the right time, with the right plan.

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Lifecycle Marketing

How to Create Customer Journey Maps

We have mentioned the importance and benefits of customer journey maps before in our other blog posts. Customer journey maps are, in summary, are guides that follow your customers from the moment they discover your product until they purchase, highlighting the important points.

Customer journey maps help you to find the weak spots, problems, and mistakes on your digital marketing strategy, and see them more clearly so you can fix them. In addition to that, these maps also show you just exactly where your customers feel hesitation about buying your product and what they think while comparing you to your competitors, thus, handing you a chance to correct your strategy and offering your customers a better experience.

All of these benefits prove how important customer journey maps are for digital marketing. To use this very helpful tool, there is more than one way. We are offering a detailed guide for the companies who want to make customer journey maps a part of their digital marketing strategy. Read below to learn more about them.

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Lifecycle Marketing

Retention Marketing in 4 Steps

Retention marketing is the definition of all the marketing efforts you engage in to keep your already purchased customers in hand. Retention marketing is an important part of digital marketing since it has a high conversion rate and retention is cheaper and requires less effort than finding new customers.

One other feature of retention marketing that makes it worth your attention is the fact that it doesn’t just keep your old customers but helps you to gain new ones through word of the mouth. If you keep your old customers happy they will recommend your brand and products to their loved ones, helping you to widen your network. This alone is a great reason to set aside a large budget and time for retention marketing.

For a successful retention marketing campaign, the tools and systems we mentioned above are necessary but also you must take care to use them in the correct way. Today we are offering you a guide about retention marketing tools. We’d also like to remind you that you don’t have to use every one of them, your choices should always depend on your brand identity, marketing strategy, and your products or service.

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