Category Archives: Lifecycle Marketing

Imagine if you could digitally track your customers’ offline behaviors in addition to their online ones. It might sound too good to be true, but modern mobile technology makes it possible. With geofencing, marketers can target and track customers’ visits to or through specific locations: just like it sounds, the technology lets you set a virtual fence around an area to collect data from. Geofencing marketing allows businesses to track areas of many different sizes: specific addresses, postal code, city, state, business category/chain or even media market.

What are marketing automation services, and what do they do? Simply put, marketing automation services automate several actions across various types of campaigns. It’s increasingly difficult for marketers to keep track of and respond to their growing list of leads. Marketing automation makes it easier for them to respond to leads’ actions automatically—whether it be an email trigger, web trigger, social response or more. This makes marketing automation services ideal for inbound marketing and nurturing leads.

Consider the last time you went clothes shopping. You might have already had an idea of what you were looking for, or perhaps you had a specific event or occasion in mind for finding an outfit. Chances are you were greeted at some point during the visit by a store employee asking if they could help. While this attentive service has long been a favored feature of brick-and-mortar retail, website personalization allows businesses to do the same in digital environments, tailoring themselves to different customers’ and segments’ needs as soon as they engage with the brand.

Why win-back emails are worth the work

In marketing, as in life, it can be hard to say goodbye. But whereas a real-world refusal to give up on a dwindling relationship might be seen as a bit tragic, with CLM it makes perfect sense.

Turning buyers into loyal customers – the power of retention

The importance of customer retention is an industry given. Even the newest marketing recruit knows that it costs more to attract a new customer than it does to keep an existing one; five times more, to be precise, according to conversion optimization company Invesp.

Why a mere receipt just won’t cut it post-purchase

In the offline world, when you buy something, you’re given a receipt. And for some companies, the post-purchase confirmation email is still treated in the same way; a simple, visually unappealing list of what the customer has bought and how much they have paid.

Convert, keep, grow – How customer lifecycle marketing can help you build relationships that last

However gorgeous a website is, and however tantalizing its products are, the vast majority of visitors won’t even get as far as putting something in their cart

There are few firm statistics about the proportion of unconverted browsers, but Fresh Relevance’s 2014 data put it at a staggering 88%. That’s a lot of missed opportunities, if you let them get away scot free.

Stop close-to-buying customers from slipping through the net

It’s the online marketer’s nightmare. A potential customer has made it to your website though a sea of competitors. They’ve had a good look round, and homed in on a few products; they’ve even added them to their cart. High fives all round, it’s a sale…

oh hang on a minute, where did they go?

Convert, keep, grow – How customer lifecycle marketing can help you build relationships that last

Welcome to the first in a series of blogs about making , Lifecycle Marketing(LCM) work for you. And in a neat twist, I’m kicking things off by looking at the welcome email; a deceptively simple piece of communication that’s one of the most powerful tools in your e-basket.

Let’s face it, we all like to be made to feel welcome, especially when we’re somewhere new.