Category : Holiday Campaigns

Holiday Campaigns, Lifecycle Marketing

5 Tips For A Balanced and Successful Mother’s Day Campaign

Mother’s Day has the potential to become a very prolific time for digital marketing when everything is planned accordingly. A mother’s love is the most widely admired and respected feeling in nearly all societies, and creating emotionally charged campaigns is bound to have successful results.

As it applies to most special days, your Mother’s Day strategy should be different enough to make your brand visible among hundreds of other brands but also traditional enough to not put your brand identity at risk. For example, you may want to stay away from the cliched wildflowers images. This will make your posts more noticeable on social media, where images play a larger role.

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Holiday Campaigns

[INFOGRAPHIC] 9 Valuable Tips for Your New Year’s Digital Marketing Campaigns

Although the whole world has been in a pandemic process since the first quarter of the year, it did not prevent customers from experiencing the new year’s excitement. As we enter the year 2021, which we expect with great hopes, we can say that the e-commerce volume has reached the highest figures. When we are trying to get the best gift for our loved ones and want to benefit from special offers and campaigns at the end of the year, we have compiled 9 essential tips to increase your sales in this period.

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Email Marketing, Holiday Campaigns

The Essential Small Business Guide to Omnichannel Black Friday Marketing

Black Friday was a distinct American tradition, until 10 years ago. But the shopping frenzy has been gaining in popularity around the globe the past few years, with many businesses offering Black Friday social media campaigns and door-busting deals. Because this period is incredibly competitive, it’s important for retailers to get their Black Friday campaign ideas ready as early as possible.

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Email Marketing, Holiday Campaigns, Omnichannel Marketing

Let Customers Fall in Love with Your Valentine’s Day Email Campaign

This year, have shoppers fall in love with your brand by designing an irresistible Valentine’s Day email campaign. A good Valentine’s Day marketing campaign fits any ecommerce or retail business, not just those that cater to gift-giving, sweets or other things we associate with the holiday. For example, 19% of shoppers get a Valentine’s gift for their pets, while many others show their appreciation to friends and family beyond just a romantic partner. And if your business is especially niche, don’t take it as a disadvantage—consider how you might reframe Valentine’s Day as letting your customers gift themselves (don’t forget all the singles out there!).

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Holiday Campaigns

How to Generate Sales with a 12 Days of Christmas Campaign

It’s the holiday season, and to say that it’s time to tailor your e-commerce marketing accordingly is an understatement: last year, 78% of shoppers used the internet to research holiday shopping, and over 129 million UK visitors logged in to retail websites on Boxing Day alone.

One great way to tackle holiday email marketing is to throw a 12 Days of Christmas event. This is a fun way to reach customers and help them all throughout the holiday season, featuring gift ideas and timed sales that build urgency as well as make life easier in preparation of the big day.

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