Category : Email Marketing

Email Marketing, Omnichannel Marketing

24 Enlightening Email Marketing, Personalization and Segmentation Stats

Statistics play a vital role in every field of human activity. Statistical knowledge helps us learn from data and holds a central position in any field like industry, commerce, technology, etc. Knowledge of statistics is essential for the development of marketing goals and allows businesses to provide data on which to base changes to these goals. There are a countless number of statistics about email marketing, personalization and segmentation as well. And, we collected some dazzling statistics that can help you improve the effectiveness of your digital marketing efforts.

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Email Marketing

Gmail’s New Promotion Tab: Google Annotations

In 2013, the introduction of Gmail’s primary, social, and promotional tabs to simplify inboxes caused a lot of worries among email marketers. Some predicted that it was the end of email marketing as we know it. In fact, this feature improved promotional email deliverability and open rates and helped decreasing spam complaints.

Today, email marketing is still hot in 2019 but email campaigns need to be more inventive than ever.

And Gmail Promotions tab has an important update that you shouldn’t skip: the latest update on the Promotions Tab – Google Annotations.

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Email Marketing

5 Tips to Increase Email Subscribers to Your List

You can never have too many email subscribers. A bigger list means not only a greater reach for sharing news, new products, or special deals; it also means a more diverse, varied audience which you can segment to incrementally increase the effectiveness of your email marketing campaigns. Still, getting more email subscribers is easier said than done. With user skepticism toward the value of email signups and privacy restrictions in place, increasing your email subscribers can seem tough—but it doesn’t need to be. The five tips below will help you get more email subscribers and expand your digital reach.

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Email Marketing

How Good Email Design Boosts Your Campaign’s Effectiveness

While content is certainly important for your email marketing, it’s important you not overlook the importance of good design. This is because design is essential to the success of your campaign in a number of ways. First, good design accommodates ensures your email marketing remains legible no matter the type of device they’re using. Responsive design, for example, is an email marketing technique that will adapt your email’s design to different screen sizes.

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Email Marketing

5 Tips for Email Segmentation Best Practices

What is email segmentation? Simply put, list segmentation is the practice of dividing your email subscribers according to demographics or their behaviours. This allows you to send different messages to different types of people in your audience. Demographics you might use for list segmentation includes things like age group, gender, geographic location or where and how subscribers signed up. An example of segmentation best practices using this strategy would be for a toy store to target families differently depending on their children’s ages.

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