A good email marketing strategy has several benefits over other types of digital marketing. For one, an email marketing campaign typically results in significantly higher CTRs than with social media marketing. And social media is a bit of a black box in terms of visibility: the algorithm can switch up at any time in unpredictable ways, making it more difficult to ensure a good ROI or to guarantee your posts are seen. And because those on your list are already invested in your brand, you can get away with being a little “salesy” in your messaging.
Even though, for many retails it is slightly overshadowed by Mother’s Day, Father’s Day spending is one of the highest compared to other major holidays and it’s around the corner. Father’s Day spending is on the rise and it’s important for you, as an email marketer, to take advantage and plan some exciting deals, if that’s the case for you our email campaign guide will serve your purpose.
Did you know that almost 800 tests are run on each email to determine if they are spam? It’s almost a miracle that most, if not all, email misses the spam folder. Of course, they do say, “Don’t worry too much about specific rules within SpamAssassin. The rules catch spam. If your email isn’t spam, you shouldn’t be matching the rules. Even if you do hit an occasional rule, unless your email actually is spam, it shouldn’t score high enough to be a problem.”
While most businesses do not deliberately send spam, there are some seemingly innocent things that can contribute to a higher than average spam score. And there are some not-so innocent things that can contribute to more messages ending up in your subscriber’s spam folder. Here are some things you can do to lower your spam score and get more messages in your subscriber’s inbox.
Mothers… the unsung heroes. The ones who teach us about relationships. We love Mother’s Day, it’s a great opportunity to celebrate our favourite people and also a good opportunity to engage across various social, relationship-based channels. Tap into the emotional importance of the day, and use this to shape your outreach efforts.
When designing a Mother’s Day campaign, consider how your products make people feel, and be careful to avoid too much sales-type language. Beware of the cynical approach (“It’s just a greeting card holiday for making money on gifts.”) actually a day of appreciation goes a long way when you’re a mother! It’s easy to strike an emotional chord and foster a connection with your customers at times like this—check out our favorite Mother’s Day omnichannel marketing tips to find out how.
One of the biggest strategies for how to grow an email list fast is to advertise on the large social networks—Facebook, Instagram and others—leveraging their large userbases and immense user data to generate leads for targeted mailing lists. While this is a solid choice in list building strategies, you shouldn’t neglect smaller, niche social networks when generating leads and growing your list.
It’s important to back your campaigns with data so you know which elements perform best. While everyone’s split tested for subject lines, there’s so many more variables you can test to make irresistible emails. There are three big results that you’ll ultimately seek to improve:
User generated content is essential for instilling a sense of trust and community in a brand. Here are user generated content examples for applying UGC to your big holiday marketing campaign.
Black Friday is a distinctly American tradition, but the shopping frenzy has been gaining in popularity in the UK over the past few years, with many businesses offering Black Friday social media campaigns and door-busting deals. Unlike its American counterpart, Black Friday in the UK typically isn’t tied to a single day; retailers often offer a period of several days to jump-start the buying season. Because this period is incredibly competitive, it’s important for retailers to get their Black Friday campaign ideas ready as early as possible.
Don’t put all your eggs in one basket! This age-old adage is great advice for marketing: because no single channel is king, you need to take a multichannel approach to generate as many leads as possible. If it seems daunting to plan and execute separate strategies depending on channel, don’t worry! We’ve got you covered, with tips for all aspects of designing an effective Easter campaign.
Generate New Leads with a Valentine’s Day Email Campaign
Love is in the air, and the clock is ticking for you to meet your soulmates: by that we mean leads that you can generate through a specially devised marketing campaign! There’s only a week left to get your promotions in shape, so check out how you can grow your list and generate new leads just in time for the season of love.