Category : Email Marketing

Email Marketing, Holiday Campaigns

The Essential Small Business Guide to Omnichannel Black Friday Marketing

Black Friday was a distinct American tradition, until 10 years ago. But the shopping frenzy has been gaining in popularity around the globe the past few years, with many businesses offering Black Friday social media campaigns and door-busting deals. Because this period is incredibly competitive, it’s important for retailers to get their Black Friday campaign ideas ready as early as possible.

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Email Marketing

12 E-mail Design Trends 2019-2020

E-mail marketing, which is one of the preferred channels of the marketing strategies of brands with its measurability, optimizability and interaction-oriented structure, has factors determining its effectiveness. The design of the e-mail is one of the most important factors that determine the effectiveness of the marketing strategy. So, the use of the latest trends and the creation of impressive e-mail designs have a great importance in increasing conversion rates. You can reach the 2019-2020 e-mail design trends we have compiled for you from the link below.

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Email Marketing, Omnichannel Marketing

8 Digital Marketing Tips for Your Father’s Day Campaign

Mother’s Day and Father’s Day are one of the biggest events for retailers. With Father’s Day just around the corner, for consumers, this means finding the perfect gift to celebrate the dads in their lives. For marketers, dad’s big day is a chance for implementing a great Father’s Day marketing campaign.

And, we have a few ideas you can implement into your Father’s Day marketing strategy.

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Email Marketing, Omnichannel Marketing

24 Enlightening Email Marketing, Personalization and Segmentation Stats

Statistics play a vital role in every field of human activity. Statistical knowledge helps us learn from data and holds a central position in any field like industry, commerce, technology, etc. Knowledge of statistics is essential for the development of marketing goals and allows businesses to provide data on which to base changes to these goals. There are a countless number of statistics about email marketing, personalization and segmentation as well. And, we collected some dazzling statistics that can help you improve the effectiveness of your digital marketing efforts.

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Email Marketing

Gmail’s New Promotion Tab: Google Annotations

In 2013, the introduction of Gmail’s primary, social, and promotional tabs to simplify inboxes caused a lot of worries among email marketers. Some predicted that it was the end of email marketing as we know it. In fact, this feature improved promotional email deliverability and open rates and helped decreasing spam complaints.

Today, email marketing is still hot in 2019 but email campaigns need to be more inventive than ever.

And Gmail Promotions tab has an important update that you shouldn’t skip: the latest update on the Promotions Tab – Google Annotations.

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