Category : Email Marketing

Email Marketing

6 Tips to Avoid Ending Up In The Email Spam Folder

Did you know that almost 800 tests are run on each email to determine if they are spam? It’s almost a miracle that most, if not all, email misses the spam folder. Of course, they do say, “Don’t worry too much about specific rules within SpamAssassin. The rules catch spam. If your email isn’t spam, you shouldn’t be matching the rules. Even if you do hit an occasional rule, unless your email actually is spam, it shouldn’t score high enough to be a problem.”

While most businesses do not deliberately send spam, there are some seemingly innocent things that can contribute to a higher than average spam score. And there are some not-so innocent things that can contribute to more messages ending up in your subscriber’s spam folder. Here are some things you can do to lower your spam score and get more messages in your subscriber’s inbox.

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Email Marketing

What is a Welcome Email? 7 Tips For a Welcome Email

What is a welcome email?

When you join a new club, you will be formally welcomed by the existing members and told what is expected of you and what you should expect from them. This is basically what a welcome email is all about. It explains what you will supply your customers and in return, you hope they will buy from your company rather than your competitors.

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Email Marketing

Birthday Email Campaign Tips

Birthday Email Campaign Tips

As a merchant, one of the best ways to drive traffic and revenue to your eCommerce store is through email marketing. This is one of the oldest, yet most effective marketing strategies available despite the budget. There are lots of tools out there to help your email automation, but there is one creating a buzz at the moment. It is called Happy Birthday Email.

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Email Marketing, Holiday Campaigns

The Essential Small Business Guide to Omnichannel Black Friday Marketing

Black Friday was a distinct American tradition, until 10 years ago. But the shopping frenzy has been gaining in popularity around the globe the past few years, with many businesses offering Black Friday social media campaigns and door-busting deals. Because this period is incredibly competitive, it’s important for retailers to get their Black Friday campaign ideas ready as early as possible.

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Email Marketing

12 E-mail Design Trends 2019-2020

E-mail marketing, which is one of the preferred channels of the marketing strategies of brands with its measurability, optimizability and interaction-oriented structure, has factors determining its effectiveness. The design of the e-mail is one of the most important factors that determine the effectiveness of the marketing strategy. So, the use of the latest trends and the creation of impressive e-mail designs have a great importance in increasing conversion rates. You can reach the 2019-2020 e-mail design trends we have compiled for you from the link below.

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