Category : Customer Data Platform

Customer Data Platform

Everything You Need to Know About Customer Data Platform

You’ve probably heard of the relatively new platform sweeping the sales and marketing sector: customer data platforms. But just what are they, and what makes them different from databases you’re already using? Isn’t customer data platform technology just a CRM or DMP with a fancy new name? No! While a customer data platform measures direct customer relationships a bit like a CRM does, there are a few differences.

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Customer Data Platform, Lifecycle Marketing

The Secrets to Website Personalization Best Practices

Consider the last time you went clothes shopping. You might have already had an idea of what you were looking for, or perhaps you had a specific event or occasion in mind for finding an outfit. Chances are you were greeted at some point during the visit by a store employee asking if they could help. While this attentive service has long been a favored feature of brick-and-mortar retail, website personalization allows businesses to do the same in digital environments, tailoring themselves to different customers’ and segments’ needs as soon as they engage with the brand.

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