Author Archives: Related Digital

Lifecycle Marketing

Retention Marketing in 4 Steps

Retention marketing is the definition of all the marketing efforts you engage in to keep your already purchased customers in hand. Retention marketing is an important part of digital marketing since it has a high conversion rate and retention is cheaper and requires less effort than finding new customers.

One other feature of retention marketing that makes it worth your attention is the fact that it doesn’t just keep your old customers but helps you to gain new ones through word of the mouth. If you keep your old customers happy they will recommend your brand and products to their loved ones, helping you to widen your network. This alone is a great reason to set aside a large budget and time for retention marketing.

For a successful retention marketing campaign, the tools and systems we mentioned above are necessary but also you must take care to use them in the correct way. Today we are offering you a guide about retention marketing tools. We’d also like to remind you that you don’t have to use every one of them, your choices should always depend on your brand identity, marketing strategy, and your products or service.

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Infographics

It’s Almost Time for New Year’s [INFOGRAPHIC]

We have come to the end of another year. The ongoing pandemic process in 2021 could not prevent us from slowing down our marketing campaigns. The upcoming New Year’s campaigns increase our excitement even more. With the 2021 infographic we have prepared for you, you can develop and set up your marketing campaigns with RMC.

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Lifecycle Marketing

Using Data to Create Insights

There are certain terms we use quite frequently when we talk about digital or creative marketing. This article is going to focus on the two most popular of them: Data and insight.

A short explanation for data would be the sum of all the information you collect during work. How many customers you have, how much time your visitors spend on your website after finding you on search engines, your spam score, and your expenses are all a part of your data.

Insight is the educated guesses you make in context with the data you collected and the hypothesis you acquired. Insight is the step before taking action. The direction of your strategy and the style of your campaigns all heavily depend on your insights. If you think your products are going to be popular among the Gen-Z or if you think your website needs a more dynamic design they all count as insights.

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Lifecycle Marketing

What Are the Benefits of Customer Journey Maps?

Customer Journey Maps have been around for some time but for the last few years, they have become a favorite technique to follow for obtaining successful results. The starting point of the customer journey maps is the vital point of successful marketing campaigns: Empathy. This technique follows all of the steps of the process of your customers’ buying journey so that you can see their needs, wants, and complaints more clearly and in great detail and use them in your future campaigns to make the necessary adjustments.

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Lifecycle Marketing

Is Your Brand Ready For Black Friday?

The Friday following Thanksgiving Day in the USA is called Black Friday and nearly all of the brands from different industries, but especially the ones in the tech business offer irresistible sales to their customers. Many people wait in excitement for this day to purchase their needs or just to splurge, that’s why the week of Black Friday is seen as a valuable day to take advantage of by digital marketers.

Black Friday falls on 26th October this year and has the potential to increase the sales of many brands from different industries. If you want to increase your conversions and sales and reap the benefits of this day don’t miss the chance to view this guide we have prepared for you before creating your digital marketing strategy.

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