Author Archives: Related Digital

Omnichannel Marketing

What is Omnichannel Marketing and Why Your Business Needs It

With the development of the new digital technologies and e-commerce industry, the distinction between physical and online shopping is disappearing fast, which gives way to a seamless “omnichannel” customer experience.

The new omnichannel consumer connects with brands through different channels such as websites, in-store, mobile apps and call centers, etc. They visit the physical shop, receive promotion coupons via e-mail marketing campaigns, search for information on Google, and actively interact with the brand’s social networks.

Many marketers have already reacted to the advent of the “omnichannel” approach through turning their multichannel strategies into omnichannel strategies by connecting all their touchpoints and ensuring a smooth transition between online and offline to deliver a truly unique experience across all touchpoints.

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Omnichannel Marketing

5 Types of Popups to Boost Your Website Traffic and Revenues

Popups can be either effective or annoying depending on whether you use them well or not.

Good popups don’t disturb your visitors. They offer relevant content, and appear on a relevant page. And they can convert up to 40% of your website visitors into subscribers and leads.

First, what’s a ’good popup’? A good popup:

  • Appears when it’s least disturbing
  • Is relevant to your audience and the page they are viewing
  • Provides an attractive offer for the audience
  • Improves your conversions

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Email Marketing, Omnichannel Marketing

8 Digital Marketing Tips for Your Father’s Day Campaign

Mother’s Day and Father’s Day are one of the biggest events for retailers. With Father’s Day just around the corner, for consumers, this means finding the perfect gift to celebrate the dads in their lives. For marketers, dad’s big day is a chance for implementing a great Father’s Day marketing campaign.

And, we have a few ideas you can implement into your Father’s Day marketing strategy.

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Case Study

Related Digital Drives Growth in Yukko Through Personalization Technologies

Yukko, eCommerce platform for next generation technology products in Turkey, achieved an enhanced customer experience in a short time using 15 personalized banner scenarios through collaboration with Related Digital. Visitors from direct traffic, mobile devices, various social networks, and ads had more efficient and targeted digital communications experience through personalization based on the way they access the Yukko web site. Personalization of the customer experience through custom banners helped users get a better website interaction leading to increased turnover. 

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Email Marketing, Omnichannel Marketing

24 Enlightening Email Marketing, Personalization and Segmentation Stats

Statistics play a vital role in every field of human activity. Statistical knowledge helps us learn from data and holds a central position in any field like industry, commerce, technology, etc. Knowledge of statistics is essential for the development of marketing goals and allows businesses to provide data on which to base changes to these goals. There are a countless number of statistics about email marketing, personalization and segmentation as well. And, we collected some dazzling statistics that can help you improve the effectiveness of your digital marketing efforts.

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