Author Archives: Related Digital

Lifecycle Marketing

The power of the welcome – and how to get it right

Sep 7,2016 / By Related Digital / No Comment

Convert, keep, grow – How customer lifecycle marketing can help you build relationships that last

Welcome to the first in a series of blogs about making , Lifecycle Marketing(LCM) work for you. And in a neat twist, I’m kicking things off by looking at the welcome email; a deceptively simple piece of communication that’s one of the most powerful tools in your e-basket.

Let’s face it, we all like to be made to feel welcome, especially when we’re somewhere new.

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How to Generate Sales with a 12 Days of Christmas Campaign

11/12/2018

By Related Digital

It’s the holiday season, and to say that it’s time to tailor your e-commerce marketing accordingly is an understatement: last...
The Most Popular Marketing Automation Scenarios

26/11/2018

By Related Digital

Marketing automation uses software to automate repetitive marketing actions. This includes email messaging, social media responses, web actions and more....
Marketing Automation Misconceptions to Avoid

02/09/2020

By Related Digital

Lead acquisition, campaign execution, email workflows - marketing automation offers marketers a wide range of opportunities to make their everyday...
What Are The Differences Between Multichannel and Omnichannel Marketing?

08/01/2020

By Related Digital

With new marketing technologies and emerging marketing strategies, there are many new terms that marketers should be aware of today....
Birthday Email Campaign Tips

16/10/2019

By Related Digital

As a merchant, one of the best ways to drive traffic and revenue to your eCommerce store is through email...