Author Archives: Related Digital

Email Marketing

6 Tips to Avoid Ending Up In The Email Spam Folder

Did you know that almost 800 tests are run on each email to determine if they are spam? It’s almost a miracle that most, if not all, email misses the spam folder. Of course, they do say, “Don’t worry too much about specific rules within SpamAssassin. The rules catch spam. If your email isn’t spam, you shouldn’t be matching the rules. Even if you do hit an occasional rule, unless your email actually is spam, it shouldn’t score high enough to be a problem.”

While most businesses do not deliberately send spam, there are some seemingly innocent things that can contribute to a higher than average spam score. And there are some not-so innocent things that can contribute to more messages ending up in your subscriber’s spam folder. Here are some things you can do to lower your spam score and get more messages in your subscriber’s inbox.

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Holiday Campaigns

[INFOGRAPHIC] 9 Valuable Tips for Your New Year’s Digital Marketing Campaigns

Although the whole world has been in a pandemic process since the first quarter of the year, it did not prevent customers from experiencing the new year’s excitement. As we enter the year 2021, which we expect with great hopes, we can say that the e-commerce volume has reached the highest figures. When we are trying to get the best gift for our loved ones and want to benefit from special offers and campaigns at the end of the year, we have compiled 9 essential tips to increase your sales in this period.

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Omnichannel Marketing

Marketing Automation Misconceptions to Avoid

Lead acquisition, campaign execution, email workflows – marketing automation offers marketers a wide range of opportunities to make their everyday work easier. But where there are many opportunities, there is also some confusion. You should avoid these five common mistakes so that your automated marketing processes prove to be efficient. 

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Email Marketing

What is a Welcome Email? 7 Tips For a Welcome Email

What is a welcome email?

When you join a new club, you will be formally welcomed by the existing members and told what is expected of you and what you should expect from them. This is basically what a welcome email is all about. It explains what you will supply your customers and in return, you hope they will buy from your company rather than your competitors.

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Omnichannel Marketing

What Are The Differences Between Multichannel and Omnichannel Marketing?

With new marketing technologies and emerging marketing strategies, there are many new terms that marketers should be aware of today. While understanding and applying these terms one by one requires hard work, some terms are often confused one for another. Multichannel and omnichannel marketing comes to mind first when considering such ambiguous terms. Omnichannel and multichannel are two distinct marketing strategies, even if both focus on customers and prospects using multiple channels. 

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