Lead acquisition, campaign execution, email workflows – marketing automation offers marketers a wide range of opportunities to make their everyday work easier. But where there are many opportunities, there is also some confusion. You should avoid these five common mistakes so that your automated marketing processes prove to be efficient.
When you join a new club, you will be formally welcomed by the existing members and told what is expected of you and what you should expect from them. This is basically what a welcome email is all about. It explains what you will supply your customers and in return, you hope they will buy from your company rather than your competitors.
With new marketing technologies and emerging marketing strategies, there are many new terms that marketers should be aware of today. While understanding and applying these terms one by one requires hard work, some terms are often confused one for another. Multichannel and omnichannel marketing comes to mind first when considering such ambiguous terms. Omnichannel and multichannel are two distinct marketing strategies, even if both focus on customers and prospects using multiple channels.
Together with Thanksgiving, Black Friday and Cyber Monday, the holidays have turned into a two-month shopping season. During this time, the market is booming with a high rate of consumption more than any other time of the year. The people are in the shopping mood and want to get their loved ones the best gifts. This season is especially not to miss out for the e-commerce industry, because many people prefer doing their holiday shopping tour, online and in one go. Getting the most from this season is a snap, you just should show ultimate attention to your email marketing. Take advantage of this precious season and captivate loyal and potential customers with great offers.
As a merchant, one of the best ways to drive traffic and revenue to your eCommerce store is through email marketing. This is one of the oldest, yet most effective marketing strategies available despite the budget. There are lots of tools out there to help your email automation, but there is one creating a buzz at the moment. It is called Happy Birthday Email.
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