Together with Thanksgiving, Black Friday and Cyber Monday, the holidays have turned into a two-month shopping season. During this time, the market is booming with a high rate of consumption more than any other time of the year. The people are in the shopping mood and want to get their loved ones the best gifts. This season is especially not to miss out for the e-commerce industry, because many people prefer doing their holiday shopping tour, online and in one go. Getting the most from this season is a snap, you just should show ultimate attention to your email marketing. Take advantage of this precious season and captivate loyal and potential customers with great offers.
As a merchant, one of the best ways to drive traffic and revenue to your eCommerce store is through email marketing. This is one of the oldest, yet most effective marketing strategies available despite the budget. There are lots of tools out there to help your email automation, but there is one creating a buzz at the moment. It is called Happy Birthday Email.
E-mail marketing, which is one of the preferred channels of the marketing strategies of brands with its measurability, optimizability and interaction-oriented structure, has factors determining its effectiveness. The design of the e-mail is one of the most important factors that determine the effectiveness of the marketing strategy. So, the use of the latest trends and the creation of impressive e-mail designs have a great importance in increasing conversion rates. You can reach the 2019-2020 e-mail design trends we have compiled for you from the link below.
What is a welcome email?
When you join a new club, you will be formally welcomed by the existing members and told what is expected of you and what you should expect from them. This is basically what a welcome email is all about. It explains what you will supply your customers and in return, you hope they will buy from your company rather than your competitors.