Customer Journey Maps have been around for some time but for the last few years, they have become a favorite technique to follow for obtaining successful results. The starting point of the customer journey maps is the vital point of successful marketing campaigns: Empathy. This technique follows all of the steps of the process of your customers’ buying journey so that you can see their needs, wants, and complaints more clearly and in great detail and use them in your future campaigns to make the necessary adjustments.
There are several different digital marketing strategies you can employ to turn your website visitors into purchasing customers. Website personalization is the least mentioned but also one of the most effective among them.
To summarize it shortly, website personalization means offering different user experiences for different visitors of your website. These personalization efforts are made through the user data you have collected to have a more dynamic website so you can establish a more meaningful engagement from your visitors and customers. Personalized features will lead your visitors to spend more time on your website and eventually will increase your conversions and have a more loyal audience.