Author Archives: Musa Akbaş

Lifecycle Marketing

Using Data to Create Insights

There are certain terms we use quite frequently when we talk about digital or creative marketing. This article is going to focus on the two most popular of them: Data and insight.

A short explanation for data would be the sum of all the information you collect during work. How many customers you have, how much time your visitors spend on your website after finding you on search engines, your spam score, and your expenses are all a part of your data.

Insight is the educated guesses you make in context with the data you collected and the hypothesis you acquired. Insight is the step before taking action. The direction of your strategy and the style of your campaigns all heavily depend on your insights. If you think your products are going to be popular among the Gen-Z or if you think your website needs a more dynamic design they all count as insights.

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Lifecycle Marketing

What Are the Benefits of Customer Journey Maps?

Customer Journey Maps have been around for some time but for the last few years, they have become a favorite technique to follow for obtaining successful results. The starting point of the customer journey maps is the vital point of successful marketing campaigns: Empathy. This technique follows all of the steps of the process of your customers’ buying journey so that you can see their needs, wants, and complaints more clearly and in great detail and use them in your future campaigns to make the necessary adjustments.

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Lifecycle Marketing

Increase Your Conversions with Web Personalization

There are several different digital marketing strategies you can employ to turn your website visitors into purchasing customers. Website personalization is the least mentioned but also one of the most effective among them.

To summarize it shortly, website personalization means offering different user experiences for different visitors of your website. These personalization efforts are made through the user data you have collected to have a more dynamic website so you can establish a more meaningful engagement from your visitors and customers. Personalized features will lead your visitors to spend more time on your website and eventually will increase your conversions and have a more loyal audience.

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