E-mail marketing, which is one of the preferred channels of the marketing strategies of brands with its measurability, optimizability and interaction-oriented structure, has factors determining its effectiveness. The design of the e-mail is one of the most important factors that determine the effectiveness of the marketing strategy. So, the use of the latest trends and the creation of impressive e-mail designs have a great importance in increasing conversion rates. You can reach the 2019-2020 e-mail design trends we have compiled for you from the link below.
What is a welcome email?
When you join a new club, you will be formally welcomed by the existing members and told what is expected of you and what you should expect from them. This is basically what a welcome email is all about. It explains what you will supply your customers and in return, you hope they will buy from your company rather than your competitors.
Nowadays, consumers are bombarded with too many ads. But it is absolutely clear that they are not interested in looking at your static ads but they look for more personalized shopping experiences. Research indicates that the majority of consumers (80%) are more likely to purchase from a company that offers personalized experiences.
With the development of the new digital technologies and e-commerce industry, the distinction between physical and online shopping is disappearing fast, which gives way to a seamless “omnichannel” customer experience.
The new omnichannel consumer connects with brands through different channels such as websites, in-store, mobile apps and call centers, etc. They visit the physical shop, receive promotion coupons via e-mail marketing campaigns, search for information on Google, and actively interact with the brand’s social networks.
Many marketers have already reacted to the advent of the “omnichannel” approach through turning their multichannel strategies into omnichannel strategies by connecting all their touchpoints and ensuring a smooth transition between online and offline to deliver a truly unique experience across all touchpoints.
Popups can be either effective or annoying depending on whether you use them well or not.
Good popups don’t disturb your visitors. They offer relevant content, and appear on a relevant page. And they can convert up to 40% of your website visitors into subscribers and leads.
First, what’s a ’good popup’? A good popup:
- Appears when it’s least disturbing
- Is relevant to your audience and the page they are viewing
- Provides an attractive offer for the audience
- Improves your conversions