Nowadays, consumers are bombarded with too many ads. But it is absolutely clear that they are not interested in looking at your static ads but they look for more personalized shopping experiences. Research indicates that the majority of consumers (80%) are more likely to purchase from a company that offers personalized experiences.
With the development of the new digital technologies and e-commerce industry, the distinction between physical and online shopping is disappearing fast, which gives way to a seamless “omnichannel” customer experience.
The new omnichannel consumer connects with brands through different channels such as websites, in-store, mobile apps and call centers, etc. They visit the physical shop, receive promotion coupons via e-mail marketing campaigns, search for information on Google, and actively interact with the brand’s social networks.
Many marketers have already reacted to the advent of the “omnichannel” approach through turning their multichannel strategies into omnichannel strategies by connecting all their touchpoints and ensuring a smooth transition between online and offline to deliver a truly unique experience across all touchpoints.
Popups can be either effective or annoying depending on whether you use them well or not.
Good popups don’t disturb your visitors. They offer relevant content, and appear on a relevant page. And they can convert up to 40% of your website visitors into subscribers and leads.
First, what’s a ’good popup’? A good popup:
- Appears when it’s least disturbing
- Is relevant to your audience and the page they are viewing
- Provides an attractive offer for the audience
- Improves your conversions
Mother’s Day and Father’s Day are one of the biggest events for retailers. With Father’s Day just around the corner, for consumers, this means finding the perfect gift to celebrate the dads in their lives. For marketers, dad’s big day is a chance for implementing a great Father’s Day marketing campaign.
And, we have a few ideas you can implement into your Father’s Day marketing strategy.
Yukko, eCommerce platform for next generation technology products in Turkey, achieved an enhanced customer experience in a short time using 15 personalized banner scenarios through collaboration with Related Digital. Visitors from direct traffic, mobile devices, various social networks, and ads had more efficient and targeted digital communications experience through personalization based on the way they access the Yukko web site. Personalization of the customer experience through custom banners helped users get a better website interaction leading to increased turnover.
Statistics play a vital role in every field of human activity. Statistical knowledge helps us learn from data and holds a central position in any field like industry, commerce, technology, etc. Knowledge of statistics is essential for the development of marketing goals and allows businesses to provide data on which to base changes to these goals. There are a countless number of statistics about email marketing, personalization and segmentation as well. And, we collected some dazzling statistics that can help you improve the effectiveness of your digital marketing efforts.
Most companies have understood the need and importance of digital marketing and incorporated digital marketing techniques into their overall marketing strategies. And yet, many companies don’t have even basic digital marketing strategies in place, and there are many entrepreneurs who are not aware of how to create a digital plan. Here’s how you can empower your website with the 10 steps to a successful digital marketing strategy.
In 2013, the introduction of Gmail’s primary, social, and promotional tabs to simplify inboxes caused a lot of worries among email marketers. Some predicted that it was the end of email marketing as we know it. In fact, this feature improved promotional email deliverability and open rates and helped decreasing spam complaints.
Today, email marketing is still hot in 2019 but email campaigns need to be more inventive than ever.
And Gmail Promotions tab has an important update that you shouldn’t skip: the latest update on the Promotions Tab – Google Annotations.
You can never have too many email subscribers. A bigger list means not only a greater reach for sharing news, new products, or special deals; it also means a more diverse, varied audience which you can segment to incrementally increase the effectiveness of your email marketing campaigns. Still, getting more email subscribers is easier said than done. With user skepticism toward the value of email signups and privacy restrictions in place, increasing your email subscribers can seem tough—but it doesn’t need to be. The five tips below will help you get more email subscribers and expand your digital reach.
While content is certainly important for your email marketing, it’s important you not overlook the importance of good design. This is because design is essential to the success of your campaign in a number of ways. First, good design accommodates ensures your email marketing remains legible no matter the type of device they’re using. Responsive design, for example, is an email marketing technique that will adapt your email’s design to different screen sizes.