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Statistics play a vital role in every field of human activity. Statistical knowledge helps us learn from data and holds a central position in any field like industry, commerce, technology, etc. Knowledge of statistics is essential for the development of marketing goals and allows businesses to provide data on which to base changes to these goals. There are a countless number of statistics about email marketing, personalization and segmentation as well. And, we collected some dazzling statistics that can help you improve the effectiveness of your digital marketing efforts.

Most companies have understood the need and importance of digital marketing and incorporated digital marketing techniques into their overall marketing strategies. And yet, many companies don’t have even basic digital marketing strategies in place, and there are many entrepreneurs who are not aware of how to create a digital plan. Here’s how you can empower your website with the 10 steps to a successful digital marketing strategy.

In 2013, the introduction of Gmail’s primary, social, and promotional tabs to simplify inboxes caused a lot of worries among email marketers. Some predicted that it was the end of email marketing as we know it. In fact, this feature improved promotional email deliverability and open rates and helped decreasing spam complaints.

Today, email marketing is still hot in 2019 but email campaigns need to be more inventive than ever.

And Gmail Promotions tab has an important update that you shouldn’t skip: the latest update on the Promotions Tab – Google Annotations.

You can never have too many email subscribers. A bigger list means not only a greater reach for sharing news, new products, or special deals; it also means a more diverse, varied audience which you can segment to incrementally increase the effectiveness of your email marketing campaigns. Still, getting more email subscribers is easier said than done. With user skepticism toward the value of email signups and privacy restrictions in place, increasing your email subscribers can seem tough—but it doesn’t need to be. The five tips below will help you get more email subscribers and expand your digital reach.

While content is certainly important for your email marketing, it’s important you not overlook the importance of good design. This is because design is essential to the success of your campaign in a number of ways. First, good design accommodates ensures your email marketing remains legible no matter the type of device they’re using. Responsive design, for example, is an email marketing technique that will adapt your email’s design to different screen sizes.

What is email segmentation? Simply put, list segmentation is the practice of dividing your email subscribers according to demographics or their behaviours. This allows you to send different messages to different types of people in your audience. Demographics you might use for list segmentation includes things like age group, gender, geographic location or where and how subscribers signed up. An example of segmentation best practices using this strategy would be for a toy store to target families differently depending on their children’s ages.

Email subject lines are incredibly important—they might be the most important element of your email marketing campaign. This is because subject lines make the first impression to your readers: it’s what they base their decision on for whether they’ll open an email or send it straight to the trash. What’s the point in investing all that time into your campaign if no one’s actually reading it? Unfortunately, it’s easy to fall prey to several subject line mistakes, which you should avoid by investing in subject line best practices instead.

This year, have shoppers fall in love with your brand by designing an irresistible Valentine’s Day email campaign. A good Valentine’s Day marketing campaign fits any ecommerce or retail business, not just those that cater to gift-giving, sweets or other things we associate with the holiday. For example, 19% of shoppers get a Valentine’s gift for their pets, while many others show their appreciation to friends and family beyond just a romantic partner. And if your business is especially niche, don’t take it as a disadvantage—consider how you might reframe Valentine’s Day as letting your customers gift themselves (don’t forget all the singles out there!).

One of the best strategies to increase your digital marketing prowess is through a/b testing, also known as split testing. A/b testing is a relatively simple process for determining how you can design content—whether on your website, social media, email and more—that your customer base reacts most enthusiastically to.

Imagine if you could digitally track your customers’ offline behaviors in addition to their online ones. It might sound too good to be true, but modern mobile technology makes it possible. With geofencing, marketers can target and track customers’ visits to or through specific locations: just like it sounds, the technology lets you set a virtual fence around an area to collect data from. Geofencing marketing allows businesses to track areas of many different sizes: specific addresses, postal code, city, state, business category/chain or even media market.