Tag Archives: Segmentation

Customer Data Platform, Email Marketing

5 Tips for Email Segmentation Best Practices

sending email concept - businessman drawing envelopes in offiice with marker pen

What is email segmentation? Simply put, list segmentation is the practice of dividing your email subscribers according to demographics or their behaviours. This allows you to send different messages to different types of people in your audience. Demographics you might use for list segmentation includes things like age group, gender, geographic location or where and how subscribers signed up. An example of segmentation best practices using this strategy would be for a toy store to target families differently depending on their children’s ages.

Read More