Santa and his elves may be busy putting the finishing touches on toys for girls and boys but is your online store optimized and ready for the holiday rush?

Holiday shopping can be an incredibly stressful activity for some so you want to make sure your customers can find what they need quickly and easily—while inspiring them to purchase unexpected gifts for themselves.

As the holidays approach, we’ve put together tips from reducing bounce to sending cart abandonment emails that will increase your conversion and sales over the holiday season.