While content is certainly important for your email marketing, it’s important you not overlook the importance of good design. This is because design is essential to the success of your campaign in a number of ways. First, good design accommodates ensures your email marketing remains legible no matter the type of device they’re using. Responsive design, for example, is an email marketing technique that will adapt your email’s design to different screen sizes.
What is email segmentation? Simply put, list segmentation is the practice of dividing your email subscribers according to demographics or their behaviours. This allows you to send different messages to different types of people in your audience. Demographics you might use for list segmentation includes things like age group, gender, geographic location or where and how subscribers signed up. An example of segmentation best practices using this strategy would be for a toy store to target families differently depending on their children’s ages.
This year, have shoppers fall in love with your brand by designing an irresistible Valentine’s Day email campaign. A good Valentine’s Day marketing campaign fits any ecommerce or retail business, not just those that cater to gift-giving, sweets or other things we associate with the holiday. For example, 19% of shoppers get a Valentine’s gift for their pets, while many others show their appreciation to friends and family beyond just a romantic partner. And if your business is especially niche, don’t take it as a disadvantage—consider how you might reframe Valentine’s Day as letting your customers gift themselves (don’t forget all the singles out there!).
A good email marketing strategy has several benefits over other types of digital marketing. For one, an email marketing campaign typically results in significantly higher CTRs than with social media marketing. And social media is a bit of a black box in terms of visibility: the algorithm can switch up at any time in unpredictable ways, making it more difficult to ensure a good ROI or to guarantee your posts are seen. And because those on your list are already invested in your brand, you can get away with being a little “salesy” in your messaging.
Generate New Leads with a Valentine’s Day Email Campaign
Love is in the air, and the clock is ticking for you to meet your soulmates: by that we mean leads that you can generate through a specially devised marketing campaign! There’s only a week left to get your promotions in shape, so check out how you can grow your list and generate new leads just in time for the season of love.
Because there’s so much to do in preparation for the holidays, it can be difficult for customers to keep track of various deadlines for making a purchase in time for Christmas. This can be good news for retailers, since keeping customers aware of deadlines builds urgency to act and keeps holiday shopping manageable while improving customer satisfaction.
When planning your email marketing for the holidays don’t forget to include timed discounts as well as deadline notices, including shipping and refund policy cut-off dates. Most shoppers will set aside information they find in an email for later use, or refer to an email at a later date; use your digital marketing to keep them from procrastinating until it’s too late by encouraging them to act now before a holiday deadline.