Black Friday is a distinctly American tradition, but the shopping frenzy has been gaining in popularity in the UK over the past few years, with many businesses offering Black Friday social media campaigns and door-busting deals. Unlike its American counterpart, Black Friday in the UK typically isn’t tied to a single day; retailers often offer a period of several days to jump-start the buying season. Because this period is incredibly competitive, it’s important for retailers to get their Black Friday campaign ideas ready as early as possible.