Tag Archives: a/b testing email campaigns

Email Marketing, Optimisation

A/B Testing Email Best Practices That Go Beyond Subject Lines

Screen Shot 2018-01-09 at 12.10.20

It’s important to back your campaigns with data so you know which elements perform best. While everyone’s split tested for subject lines, there’s so many more variables you can test to make irresistible emails. There are three big results that you’ll ultimately seek to improve:

Read More