What are marketing automation services, and what do they do? Simply put, marketing automation services automate several actions across various types of campaigns. It’s increasingly difficult for marketers to keep track of and respond to their growing list of leads. Marketing automation makes it easier for them to respond to leads’ actions automatically—whether it be an email trigger, web trigger, social response or more. This makes marketing automation services ideal for inbound marketing and nurturing leads.
Are you taking the time to ensure your emails are mobile friendly? The importance of mobile friendly emails can’t be more obvious: open rates on mobile have increased to 53% in the past few years, yet only 42% of marketers are using responsive design to ensure their messages are legible for small screens. If you’re one of the many who haven’t been formatting email for mobile devices, now is the time to start. Here’s how to make emails more mobile friendly with just a little tweaks and testing.
Did you know: the average U.S. consumer receives about 45.9 push notifications a day. That’s a lot, which means it’s incredibly important for businesses and apps to use push notifications carefully and strategically, especially if they rely on push notification marketing.
Marketing can often feel like grasping at straws. Businesses sometimes feel like they must throw everything at the wall and see what sticks. Sure, demographic data is useful, but how can you be certain that your messaging will result in significant engagement from your audience? Rather than develop promotions and materials that can feel downright arbitrary to customers, marketers have found a better way: designing irresistible offers, deals and campaigns with behavioral targeting.
Absent the ability to inspect an item in-person, many customers turn to recommendations to research and make purchasing decisions. And they’re a popular source for product recommendation and research: 36% of shoppers age 25-34 rely on brand and product reviews before making a purchase.
Get to know your customer like never before with Related Marketing Cloud (RMC) Persona.
Try to remember the last time you really felt a human connection when making a purchase. Maybe it was when your local barista remembered exactly how you like your favourite drink. Or maybe it was when the man at the local deli counter, greeting you by name, suggested an alternative to your typical order after informing him about a new dietary restriction.
What is digital marketing strategy? The role of digital marketing is simple, but twofold. The first role of digital marketing is to use digital media for selling or promoting your products and services. But in addition to simple promotion, a good digital marketing strategy should also strive to encourage brand advocacy and community building. The types of digital marketing that best benefit the former are SEO and AdWords marketing, while content marketing and social media marketing are two types of digital marketing benefitting the latter.
A good email marketing strategy has several benefits over other types of digital marketing. For one, an email marketing campaign typically results in significantly higher CTRs than with social media marketing. And social media is a bit of a black box in terms of visibility: the algorithm can switch up at any time in unpredictable ways, making it more difficult to ensure a good ROI or to guarantee your posts are seen. And because those on your list are already invested in your brand, you can get away with being a little “salesy” in your messaging.
When strategizing content or delivering campaigns, are you keeping personas in mind?
No, we’re not talking high-minded Jungian psychology here, although psychology does play a part in developing personas for marketing strategy. To put it simply, a persona is a key segment of your audience; it’s one of several ideal consumers you see interacting with your business, and each has different backgrounds and needs. Any business typically has three to five personas they’re targeting. A good marketing persona template include basic demographic info like age, gender, location or education level. But there’s more than just that: your buyer persona worksheet should also include a persona’s goals, personal values and fears.
You’ve probably heard of the relatively new platform sweeping the sales and marketing sector: customer data platforms. But just what are they, and what makes them different from databases you’re already using? Isn’t customer data platform technology just a CRM or DMP with a fancy new name? No! While a customer data platform measures direct customer relationships a bit like a CRM does, there are a few differences.