Email Marketing

What is a Welcome Email? 7 Tips For a Welcome Email

Young woman shopping online with credit card and lap top at home

What is a welcome email?

When you join a new club, you will be formally welcomed by the existing members and told what is expected of you and what you should expect from them. This is basically what a welcome email is all about. It explains what you will supply your customers and in return, you hope they will buy from your company rather than your competitors.

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Product Recommendation

6 Product Recommendation Examples and Tactics to Use on Your Website

Online shopping

Nowadays, consumers are bombarded with too many ads. But it is absolutely clear that they are not interested in looking at your static ads but they look for more personalized shopping experiences. Research indicates that the majority of consumers (80%) are more likely to purchase from a company that offers personalized experiences.

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Omnichannel Marketing

What is Omnichannel Marketing and Why Your Business Needs It

omnichannel

With the development of the new digital technologies and e-commerce industry, the distinction between physical and online shopping is disappearing fast, which gives way to a seamless “omnichannel” customer experience.

The new omnichannel consumer connects with brands through different channels such as websites, in-store, mobile apps and call centers, etc. They visit the physical shop, receive promotion coupons via e-mail marketing campaigns, search for information on Google, and actively interact with the brand’s social networks.

Many marketers have already reacted to the advent of the “omnichannel” approach through turning their multichannel strategies into omnichannel strategies by connecting all their touchpoints and ensuring a smooth transition between online and offline to deliver a truly unique experience across all touchpoints.

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Omnichannel Marketing

5 Types of Popups to Boost Your Website Traffic and Revenues

5 Types of Popups

Popups can be either effective or annoying depending on whether you use them well or not.

Good popups don’t disturb your visitors. They offer relevant content, and appear on a relevant page. And they can convert up to 40% of your website visitors into subscribers and leads.

First, what’s a ’good popup’? A good popup:

  • Appears when it’s least disturbing
  • Is relevant to your audience and the page they are viewing
  • Provides an attractive offer for the audience
  • Improves your conversions

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Email Marketing, Omnichannel Marketing

8 Digital Marketing Tips for Your Father’s Day Campaign

fathers-day-digital-marketing

Mother’s Day and Father’s Day are one of the biggest events for retailers. With Father’s Day just around the corner, for consumers, this means finding the perfect gift to celebrate the dads in their lives. For marketers, dad’s big day is a chance for implementing a great Father’s Day marketing campaign.

And, we have a few ideas you can implement into your Father’s Day marketing strategy.

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