Kategori : Holiday Campaigns

Email Marketing, Holiday Campaigns, Omnichannel Marketing

Let Customers Fall in Love with Your Valentine’s Day Email Campaign

Valentines Day Email Campaign

This year, have shoppers fall in love with your brand by designing an irresistible Valentine’s Day email campaign. A good Valentine’s Day marketing campaign fits any ecommerce or retail business, not just those that cater to gift-giving, sweets or other things we associate with the holiday. For example, 19% of shoppers get a Valentine’s gift for their pets, while many others show their appreciation to friends and family beyond just a romantic partner. And if your business is especially niche, don’t take it as a disadvantage—consider how you might reframe Valentine’s Day as letting your customers gift themselves (don’t forget all the singles out there!).

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Holiday Campaigns

How to Generate Sales with a 12 Days of Christmas Campaign

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It’s the holiday season, and to say that it’s time to tailor your e-commerce marketing accordingly is an understatement: last year, 78% of shoppers used the internet to research holiday shopping, and over 129 million UK visitors logged in to retail websites on Boxing Day alone.

One great way to tackle holiday email marketing is to throw a 12 Days of Christmas event. This is a fun way to reach customers and help them all throughout the holiday season, featuring gift ideas and timed sales that build urgency as well as make life easier in preparation of the big day.

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Email Marketing, Holiday Campaigns

Mother’s Day Omnichannel Marketing Made Easy

mothers-day-omnichannel

Mothers… the unsung heroes. The ones who teach us about relationships. We love Mother’s Day, it’s a great opportunity to celebrate our favourite people and also a good opportunity to engage across various social, relationship-based channels. Tap into the emotional importance of the day, and use this to shape your outreach efforts.

When designing a Mother’s Day campaign, consider how your products make people feel, and be careful to avoid too much sales-type language. Beware of the cynical approach (“It’s just a greeting card holiday for making money on gifts.”) actually a day of appreciation goes a long way when you’re a mother! It’s easy to strike an emotional chord and foster a connection with your customers at times like this—check out our favorite Mother’s Day omnichannel marketing tips to find out how.

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Email Marketing, Holiday Campaigns

Humanize Your Brand & Spread Cheer with User-Generated Content Holiday Marketing

featured-christmas

User-Generated Content (UGC) is word-of-mouth marketing on steroids: with a finely-tuned hashtag or prompt for user creativity, brands boost engagement, help their customers self-identify with them and build communities. Often exchanged on social platforms, UGC makes a brand feel like a friend to the consumer. As the largest shopping season of the year, the holiday time is a great opportunity to leverage UGC marketing to humanize your brand and connect with both veteran and new consumers on a deeply emotional level. Goals for leveraging UGC for your holiday marketing campaign can typically include:

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Email Marketing, Holiday Campaigns

The Essential Small Business Guide to Omnichannel Black Friday Marketing

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Black Friday is a distinctly American tradition, but the shopping frenzy has been gaining in popularity in the UK over the past few years, with many businesses offering Black Friday social media campaigns and door-busting deals. Unlike its American counterpart, Black Friday in the UK typically isn’t tied to a single day; retailers often offer a period of several days to jump-start the buying season. Because this period is incredibly competitive, it’s important for retailers to get their Black Friday campaign ideas ready as early as possible.

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