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Category Archives: Email Marketing

Mother’s Day Omnichannel Marketing Made Easy

Mothers… the unsung heroes. The ones who teach us about relationships. We love Mother’s Day, it’s a great opportunity to celebrate our favourite people and also a good opportunity to engage across various social, relationship-based channels. Tap into the emotional importance of the day, and use this to shape your outreach efforts.

When designing a Mother’s Day campaign, consider how your products make people feel, and be careful to avoid too much sales-type language. Beware of the cynical approach (“It’s just a greeting card holiday for making money on gifts.”) actually a day of appreciation goes a long way when you’re a mother! It’s easy to strike an emotional chord and foster a connection with your customers at times like this—check out our favorite Mother’s Day omnichannel marketing tips to find out how.

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How to Grow an Email List Fast with Niche Social Networks

One of the biggest strategies for how to grow an email list fast is to advertise on the large social networks—Facebook, Instagram and others—leveraging their large userbases and immense user data to generate leads for targeted mailing lists. While this is a solid choice in list building strategies, you shouldn’t neglect smaller, niche social networks when generating leads and growing your list.

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A/B Testing Email Best Practices That Go Beyond Subject Lines

It’s important to back your campaigns with data so you know which elements perform best. While everyone’s split tested for subject lines, there’s so many more variables you can test to make irresistible emails. There are three big results that you’ll ultimately seek to improve:

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Humanize Your Brand & Spread Cheer with User-Generated Content Holiday Marketing

User generated content is essential for instilling a sense of trust and community in a brand. Here are user generated content examples for applying UGC to your big holiday marketing campaign.

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The Essential Small Business Guide to Omnichannel Black Friday Marketing

Black Friday is a distinctly American tradition, but the shopping frenzy has been gaining in popularity in the UK over the past few years, with many businesses offering Black Friday social media campaigns and door-busting deals. Unlike its American counterpart, Black Friday in the UK typically isn’t tied to a single day; retailers often offer a period of several days to jump-start the buying season. Because this period is incredibly competitive, it’s important for retailers to get their Black Friday campaign ideas ready as early as possible.

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7 Strategies for Your Easter Multichannel Marketing Campaign

Don’t put all your eggs in one basket! This age-old adage is great advice for marketing: because no single channel is king, you need to take a multichannel approach to generate as many leads as possible. If it seems daunting to plan and execute separate strategies depending on channel, don’t worry! We’ve got you covered, with tips for all aspects of designing an effective Easter campaign.

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