Author Archives: Related Digital

Lifecycle Marketing

What is Marketing Automation, and How Does it Work?

What is Marketing Automation, and How Does it Work?

What are marketing automation services, and what do they do?.. Simply put, marketing automation services automate several actions across various types of campaigns. It’s increasingly difficult for marketers to keep track of and respond to their growing list of leads. Marketing automation makes it easier for them to respond to leads’ actions automatically—whether it be an email trigger, web trigger, social response or more. This makes marketing automation services ideal for inbound marketing and nurturing leads.

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